Top 5 Mistakes in Web Site Optimization

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Web site optimization is the practice of making your site search-friendly both to search engines and searchers. There are five common mistakes that people tend to make when beginning to optimize their sites for search engines.
1) Web Site Optimization Mistake #1: Lack of Targeted Keywords and Phrases

A lack of targeted keywords and phrases can make or break your site. When a searcher goes to a search engine or directory and types in a keyword or keyword phrase that you would like to be found for - but you don't have these particular keywords and phrases on your site - then that searcher will most likely not be able to find you.
2) Web Site Optimization Mistake #2: Poorly Written Content

Site content is the absolute number one draw for both search engine spiders and search engine/directory users. If your content is badly written, is never updated, or is not relevant to what you want to be found for, than your site is neither search engine friendly or user-friendly. In addition, your content absolutely must have targeted keywords and phrases (see mistake number 1). Well-written content is what search engine spiders feed on, and content is the key to high rankings.
3) Web Site Optimization Mistake #3: Black Hat SEO Techniques

Black Hat web site optimization includes techniques that are unethical and frowned upon by search engine spiders. These techniques include keyword stuffing, doorway pages, invisible text, and more. These practices actually do raise your site ranking. However, search engine spiders have become very aware of Black Hat seo techniques and can spot them pretty easily (and ban your site). Don't go for the quick fix; learn how to optimize your site for the long haul.
4) Web Site Optimization Mistake #4: Using Meta Tags Improperly or Not At All

Meta tags include title tags, keyword tags, and description tags. While not the absolute most important component in Web site optimization (that spot is reserved for keywords and content), they do have an important part to play. Make sure to include all these tags in every page of your site, and target them for each individual page.
5) Web Site Optimization Mistake #5: A Badly Designed Site

Ineffective site design includes lack of clear navigation, poorly designed frames, and large,load-intensive graphics. Search engine spiders can actually be blocked from crawling sites that are not well-designed, so it's a major part of Web site optimization; plus, if users can't find what they want on your site quickly, they'll find another site.
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READ THE RULES OR YOU WILL BE BAN! NO WARNING JUST BAN!
thanks
iliassinko, member of Black Hat SEO Forum - Black Hat Search Engine Optimization - Internet Marketing Forums since Feb 2014.
Good post, But there are many other factors which we consider while optimizing the website(Google 200 Signals while optimizing the website). May be you could have post this like """Top 20 mistakes in web optimization"""

I need to know about internal linking mistakes.... I understood that it is as important as building back links.
Generally many sites don't make more than a few cents. I heard this cash
parking site makes about 400 a month, check it out, get some ideas. You
need traffic and loaded keywords.
Thanks
Thanks for sharing this info. verry useful for beginners.
Outstanding, always good to keep these in mind, especially your tip for avoiding the mistake of allowing poorly written content. Thanks
(This post was last modified: 02-16-2015, 09:55 PM by Ramblr.)
Great share! I totally agree with you and I would add that poorly written content may be the worst mistake of all.
cwvps, member of Black Hat SEO Forum - Black Hat Search Engine Optimization - Internet Marketing Forums since Jul 2015.
Choosing the Wrong Keywords
Publishing Non-Original Content
Not Investing in a Fast and Mobile
Going Astray with Your Internal Links
Skipping Title Tags & Meta Descriptions
Not Including Product Reviews
Lack Of High-Quality Product Descriptions
Using Non-Unique Titles
Not Optimizing URLs
Not Utilizing Google Analytics

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