Daniel Throssell - Market Detective

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Daniel Throssell - Market Detective

Well, as the name hints at, Market Detective is a course on …
[Image: Market-Detective-1280x720-1-1024x576.jpeg]
… market research.
“Huh?” you say in disgust. “Market research? That’s not my problem. I want to learn how to write SaLeS pAgEs!!!”

Yeah … right.

Everyone thinks all they need to learn is sales pages. (Or emails.)

But, listen:

If you feel like a faker who’s making this “freelance copywriting” thing all up as you go along … odds are, it’s because your market research process sucks.
Seriously. If you’re not feeling confident when you hand your copy in …

It means … you didn’t do the right research for the job.

It means … you didn’t find out what your client really wanted* before you started writing.

(*Yes, there are ways to find this out, down to the very FONT SIZE they secretly prefer your draft to have. And no, it is not as simple as “just ask them” or “always use size 18” — I show you how to actually do it in Market Detective)

It means … you don’t actually know if your copy will resonate with the target audience.

And it means … you might even have said something the market would never say, and your client will realise you have NO IDEA what you’re talking about.

So, forget buying yet another ‘sales page’ course.

If you still feel like a copywriting fraud, even when you’ve already taken a bunch of ‘how to write copy’ courses, fix the ROOT PROBLEM: your market research process.

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