10 Social Media Tutorials

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Are you looking to learn more about social media marketing? Do you want to improve your strategies and get the most out of your marketing plan?[Image: top-10-social-media-tutorials.jpg]We’ve rounded up some of the best social media tutorials to help you get more social traffic and to increase your ROI with your existing campaigns.Learn from the best how to grow your social accounts, why infographics can become viral, what type of social advertising you should use, how to benefit from LinkedIn Marketing and how to drive traffic from Facebook with or without paid ads.

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In this article, Forbes advises against the “slow and steady wins the race” line of thinking as it relates to building up an audience for your social media accounts. They suggest doubling down your marketing efforts for a short period of time instead of a long-term steady approach.[Image: leran-how-to-get-more-twitter-followers.jpg]The tutorial goes over a lot of strategies that you can use to create and grow a large following.Basically, you are reaching out to a large and targeted audience. These people will be more likely to follow you if they have some type of connection with you (such as a business connection using LinkedIn). They will also be more likely to follow you if they see that you are running a highly active Twitter page.

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What’s the best method to learn how effective infographics are? With infographics, of course![Image: use-infographics-for-viral-content.jpg]They are eye catching, easy to digest and most importantly, they do not require a lot of time to read. This is the key to creating viral content: be eye-catching enough to get the reader’s attention and be interesting enough to encourage the reader to share that content.Learn how to use them to impress your followers and don’t forget: “An infographic can reach up to 15 million people”!

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The advertising platform that Twitter offers has a huge potential if used the right way. People join Twitter to get information in a fast and convenient package. This happens to be the same format that advertisements come in.[Image: effectively-advertising-on-twitter.jpg]This article has 3 case studies that explain the results from advertising with promoted tweets, promoted accounts and promoted trends. Look through the findings to see what type of Twitter advertising you should focus on with your marketing campaigns.

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LinkedIn is the social media site for professionals. Most people use LinkedIn from a business to employee/client perspective or vice versa. One area that is being underutilized is business to business interactions.If you have a product or service that businesses may have an interest in, LinkedIn is a highly effective platform which you can leverage to market that product or service on.[Image: b2b-linkedin-marketing.jpg]Learn how to stand out from the crowd and how to turn your LinkedIn page into a lead generation machine.

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Facebook has a huge user base that actively uses the site on a daily basis. It is a breeding ground for viral content. If done right, it can be one of the most valuable resources to drive traffic to your sites and landing pages.[Image: using-direct-facebook-traffic.jpg]Here we have the well-known social media expert Rand Fishkindiscussing 10 ways that you can drive traffic from Facebook and they don’t all have to do with Facebook Ads like you would expect. Read through each of these strategies and implement the ones that fit your marketing campaigns the best.

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Monetizing on Instagram starts with followers. Instagram is a bit different than some of the other popular social sharing sites in that the content is generally not shared outside of its own platform. The only way to improve your results on Instagram is to increase the amount of people that see your marketing content.[Image: increasing-your-instagram-followers-2.jpg]Instagram thrives because it is highly focused on content and does not allow a lot of room for anything else that might water the content down.Improving the content that you upload to your account and optimizing it to increase the amount of eyeballs that will see it will help you grow your account and will allow you to see better results with your marketing efforts. This article talks about 10 different ways you can do this. It is a must read for anyone in the Instagram marketing business.

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If used correctly, Facebook advertising can outperform all of its competitors thanks to its ability to pinpoint the specific audience that you want to reach with your ads.[Image: keys-for-successful-facebook-ads.jpg]This guide gives you a thorough walkthrough of all of the steps involved in creating a successful Facebook ad campaign. For example, is it better to create news feed ads or ads that show up in the right-hand column?You will find all the answers in this tutorial. It is a must read if you are new to the Facebook ad platform and because of its thoroughness, we would recommend that Facebook advertising veterans take a look at it as well.

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Social listening is the term used to describe the action of monitoring a company or an organization through a variety of social media channels in order to gain insight on them.Depending on your motives, you can use social listening as a tool to give yourself an advantage over the competition, or you can use it more passively as a way to learn new marketing strategies and their effectiveness.[Image: improving-brand-image-through-social-listening.jpg]It can also be used to find out what your audience thinks of your brand. If your brand has a significant online presence or following, anytime you make a significant move, it will be talked about online in both positive and negative ways.You can use social listening to eavesdrop on your audience and customer base and find out what and how they are responding to the actions that your brand takes. Use those results to improve the image of your brand. This guide will walk you through how to set up a social listening system that you can use to accomplish each of these for your brand.

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Being able to laser target the people that see your Facebook ads is what separates the good Facebook advertisers from the great ones. It is one thing to create, test and implement a successful ad campaign that you can scale up and profit from over and over again. It is another thing, which many people skip, to identify what type of people you are profiting from the most.[Image: facebook-ads-targeting.jpg]Further improving an ad campaign involves moving away from those who are not providing a good return on your marketing investment and putting more focus on the part of your audience that is providing you with the best return.You can look through this article to learn how to find and move your focus to the most profitable people within your already successful ad campaigns.

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The thing that many people lack is the drive to further improve and optimize their marketing campaigns. Once they create a winning ad campaign, their motivation tends to fall off and they become comfortable reusing the same ads and same campaigns over and over until their profits reach zero.[Image: use-split-testing.jpg]The unfortunate thing is that they never get to realize the full potential that their ads could have brought.To maximize the full potential of your ads, you will have to do extensive split testing (otherwise known as A/B testing). This guide shows you how to identify what to split test, how to isolate variables to get unbiased results and how to implement these alternate versions within your testing.You can apply this to a variety of advertising platforms like AdWords, Facebook ads and just about anything else.

So here you have them, some of the best 10 social media tutorials around today. If you’re serious about the way you do social media you should definitely check them out. Always learn from the best and apply everything to your own way of doing things.
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princesilvesten, member of Black Hat SEO Forum - Black Hat Search Engine Optimization - Internet Marketing Forums since Oct 2015.
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